Digital poster design
Posters are featured across the country, on digital poster screens. The date featured is National Anti-Discrimination Day, fitting with the campaign morels. The idea behind the design style is that there’s been a digital glitch in the system. The campaign goes against the traditional way of online shopping.
Teaser advert for everyBODY's campaign
Landing page design
A dedicated landing page showcasing the campaign prominently featured on the Urban Outfitters homepage. The 'everyBODY' section has been thoughtfully integrated alongside the 'Women's' and 'Men's' categories in the top navigation bar. Additionally, the link to shop within the 'everyBODY' section can also be found in both the 'Women's' and 'Men's' categories, ensuring that all shoppers have the opportunity to explore clothing options they might not have discovered otherwise.
The everyBODY shopping page hosts a mixture of clothes, specially picked from both the “men’s” and women’s” sections which could be worn by any gender from jumpers to trousers. This is also where customers can shop the exclusive everyBODY t-shirts.
Video showing how the everyBODY shopping section functions:
Graphics for garments
I meticulously crafted and produced three gender-inclusive t-shirts from the campaign's diverse range. The graphic prints heavily feature typography, drawing inspiration from the campaign's computer glitch aesthetic. Moreover, when a customer acquires one or more of these t-shirts, they will also receive an exclusive set of everyBODY stickers delivered to their doorstep.
