Amid the challenges posed by the COVID-19 pandemic, I embarked on a journey to establish my own e-commerce venture, specializing in fashion-forward jewellery. Crafting this enterprise from the ground up, I acquired a wealth of invaluable insights and honed an impressive array of new skills. My knack for identifying emerging trends proved instrumental in guiding my product selection, branding strategies, packaging design, and content creation for social media. Almost immediately, the business exceeded all expectations, achieving a remarkable markup of 1566% on its products.
Instagram Shop
Product photography
Video advertisement
Influencer outreaching
While building my own business, I adeptly leveraged social media networks to connect with a diverse range of influencers, amassing a portfolio of individuals with follower counts ranging from 10,000 to 5.7 million. Among these influencers, I cultivated friendly relationships, and they willingly promoted my products on multiple occasions.
