General concept & package design
When an individual purchases a ticket from one of the beneficiary festivals, they will receive a special package alongside their ticket. Inside this package, they will find a map of the Durex arena, highlighting the Durex Stage where renowned artists will perform, as well as an Integrated STI Test Clinic.
Upon completing their STI test at the festival, attendees will receive the VIP Package. This exclusive package includes a limited-edition lanyard providing access to premium restroom facilities, a true luxury for those who wish to avoid long restroom queues and the ensuing discomfort. The package also offers entry to a multi-sensory experience, charging points, a poncho, and a Durex online discount code, incentivizing more individuals to take advantage of the testing services.
Social media
Durex Festi boasts extensive social media exposure, featuring advertisements on Facebook and a dedicated Instagram page where vital festival event updates are consistently shared. Furthermore, a custom-designed Snapchat filter has been created, allowing festival-goers to access it within the Durex arena.
Visual concept design
In the clinic, you have access to the multi-sensory experience. The experience will include latex boxes and textured walls where people can experience different types of condom textures. There is also an information area where people can view visual symptoms of STI’s and an interactive game where people can learn how to put on a condom in the dark. This area will be an experience, with LED lighting, strobes and spotlights which add to the festival vibe, all whilst being educational.
