Graphics for print
The campaign comprises three distinctive posters featuring the iconic Heinz champagne bottle. Each poster includes a QR code that, when scanned with your camera, instantly transports you to the Snapchat app. There, you can engage with the celebratory Heinz Snapchat filter, capturing memorable moments with your friends and sharing them, thereby enhancing the brand's visibility and appeal.
Social media campaign
The campaign's presence will extend to Twitter, where we'll utilize the #CelebrateHeinz hashtag. The concept behind our imagery cleverly plays with iconic historical photographs of celebrities holding champagne bottles, which we've creatively transformed to resemble Heinz ketchup bottles.
Website banner
